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Sell the Business You Built. Quietly.

Selling a business is rarely just a financial decision. It's deciding what happens to the company, people, and reputation you spent years building. We, Rochelle and Zach Yogel, Yogel Advisory with First Choice Business Brokers, will help you understand what it's worth, find the right successor, and structure an exit that reflects what you built, while you stay focused on running the business.

Owner-Focused | Strategically Marketed | Personally Managed

Every engagement begins under NDA. Nothing about your business moves to market until you say it does.

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Thinking about selling your business? Let's talk through what it could be worth, what buyers may be willing to pay, and what your options look like from here.

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What We Do

Your Next Move Starts With Clarity

What Brings You Here?

Thinking About Selling?

Whether you're ready now or planning years ahead, understand what your business could be worth and what would make it more attractive to buyers.

Explore Your Exit

Looking to Acquire?

Searching for the right business is about more than finding a listing. We help entrepreneurs evaluate opportunities and navigate the path to ownership.

Explore Acquisitions

Not Sure Yet?

You don't need to have a transaction planned. Sometimes the first step is simply understanding where your business stands and what options are available.

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For Owners

Sell-Side Advisory

You keep running the business. We run the process.

  • Valuation
    & Strategy
    Understand what the market may pay, what drives your value, and how to position the business before going to market.
  • Positioning
    & Market Exposure
    Present the opportunity strategically while protecting the identity of your business.
  • Buyer ScreeningSerious buyers are vetted for financial capability and fit before gaining access to sensitive information.
  • Offers
    & Deal Structure
    Compare more than price. We help you evaluate terms, financing, transition, contingencies, and the economics of each offer.
  • Due Diligence
    & Financing
    We stay between the moving pieces, coordinating with buyers, lenders, accountants, attorneys, and escrow to keep the transaction moving.
  • Closing
    & Transition
    From accepted offer through funding and handoff, we stay involved until the transaction is complete.
For Buyers

Buy-Side Advisory

You define what you want to own. We help you find it, evaluate it, and acquire it.

  • Buy Box ClarityDefine the business, economics, geography, and ownership role that fit your goals.
  • Off-Market SourcingAccess opportunities beyond public listings through direct outreach, broker relationships, referrals, and pre-market deals.
  • Valuation
    & Underwriting
    Understand the earnings, risks, value drivers, and what the business is actually worth before you commit.
  • Deal StructuringBuild the acquisition around financing, cash flow, working capital, seller participation, transition, and downside protection.
  • Negotiation LeadershipRepresentation through pricing, terms, offers, diligence, and the path toward closing.
Reach Out to Hear More About Our Buyer Program
About

Arizona's Husband and Wife Business Broker Team

Rochelle and Zach Yogel

Who We Are

Rochelle & Zach Yogel

We know a business isn't just a set of financial statements.

It's years of hard work, difficult decisions, long days, relationships, employees, customers, and a reputation you've built over time. When you're ready to sell, you deserve advisors who understand the full picture, not just the numbers.

Our background didn't begin in business brokerage. It was built through years of experience in sales, management, residential and commercial real estate.

That experience gives us a different perspective when we sit across the table from a business owner.

We understand how to sell. We understand how to negotiate. We understand operations and management. And when a transaction includes commercial real estate, industrial buildings, leases, or real property, we understand how those pieces fit into the larger deal as well.

Today, we bring that experience together to help entrepreneurs navigate one of the biggest decisions they'll make: what's next for the business they built?

License SA694696000 / SA721124000 | LC68988001
Listings

Our Listings

Businesses currently on the market, and the deals we've closed.

On The Market

Businesses Currently Available

Boutique Fitness Training StudioAnthem, AZ$85K
Profitable Warehouse Systems & InstallationPhoenix, AZ$750K
ActiveRevenue: $606,178Cash Flow: $248,089
Virtual Tax Practice with Accounting & Advisory ServicesPhoenix / Virtual$505K
ActiveRevenue: $389,116Cash Flow: $247,141
Commercial & Industrial Electrical Contracting OpportunityArizonaUnpriced
Coming Soon

Track Record

Recent Successful Transactions

Established CPA Firm & Tax PreparationPhoenix Metro
Sold for $1.8MRevenue: $1,700,000Cash Flow: $580,000
Tree Trimming & Landscaping ServicesPhoenix, AZ
Sold for $1.4MRevenue: $1,394,015Cash Flow: $381,914
Professional Commercial & Residential CleaningPhoenix, AZ
Sold for $1.3MRevenue: $3,000,000Cash Flow: $450,000
Well Established Tree Maintenance BusinessPhoenix, AZ
Sold for $475KRevenue: $500,000Cash Flow: $216,000

Every business sale is unique. Some of our clients have achieved a higher sale price than they initially expected, while others have chosen to stay involved for a year or two to help with the transition. Some businesses have even found the right buyer within just a few weeks of going to market.

Every owner has different goals, and every transaction comes with its own opportunities. Our priority is to understand what matters most to you, guide you through the process, and help you achieve a successful sale while ensuring your business is left in good hands.

Contact

Your Free Valuation Starts Here

See your business through the eyes of the market.

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Tell Us About Your Business

or Schedule a Consultation

Free, confidential, no obligation. Your information goes straight to Rochelle and Zach, and you'll get a confirmation email right away.

Prefer to reach out directly? Your information stays confidential, and nothing moves forward without your approval.

Office

1801 E Camelback Rd, Ste 201
Phoenix, AZ 85016

Serving

Arizona's Business Builders &
Next-Generation Owners

Insights

What SBA Lenders Look for When Financing a Business Acquisition

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Buying an existing business can be an exciting opportunity, but for many buyers, securing financing is one of the biggest steps in the acquisition process.

SBA loans are a popular financing option because they can allow qualified buyers to acquire an established business without paying the entire purchase price upfront.

However, just because a business is profitable doesn't necessarily mean a buyer will qualify for financing.

Before approving an acquisition loan, lenders want to understand two important things: Is the buyer financially qualified, and does the transaction meet SBA lending requirements?

Let's break down what that means.

1. Is the Buyer Financially Qualified?

One of the first things an SBA lender evaluates is the buyer's overall financial position.

Even when the business being acquired has strong earnings, lenders need confidence that the buyer can responsibly take on the financial obligations of ownership.

Here are three areas they typically review:

Credit History

Your credit history gives lenders insight into how you've managed financial obligations in the past.

They may review your credit score, payment history, outstanding debts, and any significant credit issues.

While a strong credit profile can improve your financing prospects, lenders generally consider the broader financial picture rather than relying on a single number.

Available Capital

Most acquisitions require buyers to contribute some of their own capital toward the transaction.

Lenders want to understand how much money you have available, where those funds are coming from, and whether you'll have sufficient liquidity after closing.

Having enough money for the down payment is important, but so is maintaining a financial cushion for unexpected expenses and the early stages of ownership.

Overall Financial Strength

Lenders may also evaluate your personal financial statement, existing liabilities, outside income, and financial reserves.

The goal is to determine whether you're financially positioned to complete the acquisition and handle the responsibilities that come with operating a business.

The takeaway: A profitable acquisition target is only one part of the equation. The buyer's personal financial position matters, too.

2. Does the Transaction Meet SBA Lending Requirements?

Even if a buyer has excellent credit and sufficient capital, the acquisition itself must qualify under applicable SBA lending rules.

This is where the structure of the transaction becomes especially important.

Business Eligibility

Not every business qualifies for SBA financing.

Lenders review whether the company meets SBA eligibility standards, including applicable size requirements, business activities, and other program restrictions.

The type of business being purchased and its operating structure can affect eligibility.

Purchase Structure

How an acquisition is structured can influence whether financing is available.

For example, a transaction may involve an asset purchase, an ownership interest purchase, seller financing, or a combination of financing sources.

Each structure can introduce different documentation and underwriting considerations.

Seller financing can sometimes help bridge a financing gap, but its treatment toward required equity injection depends on the applicable SBA rules and lender requirements.

SBA Lending Rules

SBA financing involves specific requirements that buyers and sellers must understand before moving toward closing.

These can include rules regarding equity contributions, ownership changes, eligible uses of loan proceeds, guarantees, and transaction documentation.

Because SBA requirements can change, it's important to work with a lender who understands business acquisitions and is familiar with the rules in effect for your transaction.

The takeaway: A buyer may be financially qualified, but the deal must also be structured in a way that meets applicable lending requirements.

Why This Matters Before Making an Offer

One of the biggest mistakes buyers can make is assuming that financing will work itself out after they've agreed on a purchase price.

In reality, understanding your financing options early can save significant time and reduce the likelihood of complications during the acquisition process.

Before pursuing a business, buyers should have a realistic understanding of their available capital, borrowing qualifications, and the types of transactions their lender is willing to finance.

For sellers, understanding a buyer's financial qualifications can also help determine how likely an offer is to make it to the closing table.

The Bottom Line

Getting an offer accepted and getting a loan approved are two very different milestones.

A successful acquisition requires more than finding the right business. It requires a financially qualified buyer, an eligible transaction, and a financing structure that works for everyone involved.

At First Choice Business Brokers, we work with buyers and sellers throughout the acquisition process, helping them navigate the steps involved in moving a transaction toward a successful closing.

Thinking About Buying or Selling a Business?

We'd be happy to discuss your goals and help you understand the next steps, as well as recommend an SBA Lender to you.

Schedule Your Consultation

Yogel Business Brokers | First Choice Business Brokers

www.yogelbusinessbrokers.com

This article is for general educational purposes. SBA eligibility, equity injection, underwriting, and transaction requirements are subject to current SBA program rules and individual lender policies. Financing approval is not guaranteed.

Insights

They Could Have Sold. Instead, They Closed the Doors.

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We've sat across the table from business owners who came to us because they were simply ready to be done.

Sometimes they were exhausted. Sometimes they had lost the excitement they once had for the business.

And by the time selling became a serious consideration, that had already started showing up in the numbers. Revenue had slipped, profitability wasn't what it used to be, and the last few years no longer reflected what the business had once been capable of.

The difficult part was that they still remembered the business at its best.

They remembered the years it was growing, the customers they had built relationships with, the employees they had supported, and everything they had put into creating it. Naturally, that's the business they had in mind when they thought about what it should be worth.

But a buyer has to look at the business as it stands today.

We've had to show owners what the market would realistically pay based on the current numbers. In some cases, the owner decided not to sell. They wanted a higher value, but they were already too exhausted to spend another year rebuilding the numbers to get there.

And unfortunately, we've watched businesses that could have been sold eventually close their doors instead.

That has stuck with us.

Because a business doesn't have to be having its best year to find a buyer. Even if the numbers have started moving in the wrong direction, there may still be an opportunity to sell it to someone who sees what you've built and wants to take it forward. You may not receive what you could have at the company's peak, but you can potentially give the business, its employees, and its customer relationships an opportunity to continue under a new owner.

The bigger lesson is not to wait until you're completely ready to walk away before you start thinking about an exit.

Start the conversation while you still have choices.

You may decide to sell now. You may realize that another year or two of specific improvements could significantly strengthen your position. Or you may decide you're nowhere near ready.

That's exactly why we encourage owners to start thinking about their exit early. The goal isn't to rush you into selling. It's to make sure that when you are ready, you're not making one of the biggest decisions of your life simply because you no longer have the energy to wait.

Ready to Talk Through Your Options?

Whether you're ready to move forward or just starting to think it through, we're happy to talk through what your business could be worth today.

Schedule Your Consultation
Insights

What Actually Happens After You Accept an Offer on Your Business?

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You've spent years building your business, found an interested buyer, and finally received an offer you're happy with.

Congratulations! But what happens next?

Many business owners assume that once they accept an offer, the hardest part of selling is behind them. In reality, accepting an offer is just the beginning of the next phase of the transaction.

Between agreeing on a purchase price and officially transferring ownership, several important steps must take place.

From due diligence and financing to lease assignments and closing documents, here's what business owners should expect after accepting an offer.

1. Signing the Letter of Intent (LOI)

In many business sales, the process begins with a Letter of Intent, commonly referred to as an LOI.

An LOI outlines the buyer's proposed terms for acquiring the business, including the purchase price, payment structure, anticipated closing timeline, and other important conditions.

Depending on the transaction, it may also address seller financing, training and transition assistance, and whether the buyer will have a period of exclusivity to complete due diligence.

One important thing to understand: An LOI is generally not the final purchase agreement. While certain provisions may be legally binding, many of the proposed deal terms remain subject to further negotiation, investigation, and documentation.

The LOI establishes the framework for moving the transaction forward.

2. Due Diligence: The Buyer Takes a Closer Look

Once the parties have agreed on the initial terms, the buyer typically begins due diligence.

Think of due diligence as the buyer's opportunity to verify that the business operates as represented.

During this stage, buyers and their advisors may review:

  • Financial statements, tax returns, and bank records
  • Revenue trends, expenses, and profitability
  • Customer and vendor relationships
  • Employee information and payroll
  • Equipment, inventory, and other business assets
  • Existing contracts, licenses, and permits
  • Outstanding debts, liabilities, and legal matters

Buyers may also ask questions about how the business operates, what responsibilities the owner handles, and what challenges a new owner should anticipate.

For sellers, this stage can feel overwhelming, especially when requests come from multiple parties.

However, the purpose of due diligence isn't necessarily to find something wrong with the business. It's to give the buyer confidence in what they're purchasing.

The more organized and transparent your records are, the easier this process can be.

3. Financing: Getting the Lender Comfortable With the Deal

If the buyer is using financing, particularly an SBA loan, the lender will conduct its own review of the acquisition.

Even if the buyer and seller agree on the purchase price, the lender must independently determine whether the transaction meets its underwriting requirements.

This may involve reviewing the business's historical financial performance, evaluating cash flow available for debt repayment, assessing the buyer's qualifications, and obtaining a business valuation.

Lenders may also request additional documents or require changes to certain transaction terms before issuing final approval.

This is an important distinction for sellers to understand:

A buyer being prequalified for financing does not mean the acquisition itself has been approved.

The financing process can take time, and lender requirements can sometimes affect the structure or timing of the transaction.

That's why it's important to understand the buyer's financing plan early and maintain communication throughout the process.

4. Lease Assignments, Licenses, and Third Party Approvals

If your business operates out of a leased location, the buyer will typically need to work with the landlord to secure the right to occupy the premises after closing.

Depending on the existing lease, this may involve an assignment of the current lease or negotiating a new lease altogether.

Landlords may request financial statements, personal guarantees, or additional information about the buyer before granting approval.

For certain industries, there may also be licenses, permits, certifications, or regulatory approvals that need to be addressed.

Some licenses can be transferred, while others require the buyer to apply for new ones.

These approvals can become important closing conditions, so it's best to identify them early rather than waiting until the last minute.

5. Finalizing the Purchase Agreement

While due diligence and financing are underway, the parties and their attorneys typically work toward finalizing the definitive purchase agreement.

This document sets out the legally binding terms of the transaction.

Depending on the deal, it may address:

  • Assets or ownership interests included in the sale
  • Purchase price and payment terms
  • Allocation of liabilities
  • Inventory and working capital adjustments
  • Seller financing, if applicable
  • Noncompetition and confidentiality provisions
  • Seller representations and warranties
  • Closing conditions and post closing obligations

The agreement should clearly define what each party is responsible for and what must happen before the transaction can close.

For business owners, this is where working with qualified legal and tax advisors becomes especially important.

6. Preparing for the Ownership Transition

Selling a business involves more than transferring assets and receiving payment.

There's also the question of how the business will continue operating after the sale.

Buyers may need assistance understanding daily operations, meeting key vendors, learning internal systems, or transitioning customer relationships.

The purchase agreement may outline a specific training period during which the seller agrees to assist the new owner.

Employee communication is another important consideration.

In many transactions, confidentiality is maintained throughout the sale process, with employees being informed at an appropriate stage once the parties have established a transition plan.

A well organized transition helps protect the continuity of the business and gives the buyer greater confidence moving forward.

7. Closing Day: The Business Officially Changes Hands

After due diligence is completed, financing is approved, required consents are obtained, and closing conditions are satisfied, the transaction can move toward closing.

At closing, the parties execute the final documents, funds are disbursed according to the agreement, and ownership or the purchased assets are transferred.

Depending on the transaction, the seller may receive the majority of the purchase price at closing, while a portion could be paid later through seller financing, an earnout, escrow holdback, or other agreed upon arrangements.

Outstanding debts, transaction expenses, and other adjustments may also affect the seller's net proceeds.

The purchase price and the amount a seller ultimately takes home are not always the same.

Once closing is complete, the buyer assumes ownership in accordance with the agreement, and the seller begins any agreed upon transition assistance.

How Long Does the Process Take?

One of the most common questions sellers ask is how quickly a transaction can close after an offer is accepted.

The answer depends on several factors, including the buyer's financing, the complexity of the business, the quality of the financial records, and whether third party approvals are required.

A straightforward cash transaction may move faster than an acquisition involving SBA financing, multiple approvals, or complicated financial and legal matters.

The important thing to remember is that every transaction has its own timeline, and unexpected issues can arise even when both parties are motivated to close.

Being prepared, responsive, and realistic about the process can help reduce unnecessary delays.

The Bottom Line

Accepting an offer is a major milestone, but a successful sale requires much more than agreeing on a price.

Due diligence, financing, legal documentation, third party approvals, and transition planning all play important roles in getting a transaction across the finish line.

For business owners, understanding these steps before entering the sale process can make the experience significantly less stressful and help prevent avoidable surprises. That's why we recommend to hire a business broker to do the legwork for you while you stay focused on running your business.

At First Choice Business Brokers, we work with business owners throughout the selling process, from evaluating offers and coordinating due diligence to working alongside lenders, attorneys, and other professionals as the transaction moves toward closing.

Thinking About Selling Your Business?

We'd be happy to walk you through what the process could look like for your company, answer your questions, and help you understand your options, even if you're not quite ready to sell.

Schedule Your Consultation

Yogel Business Brokers | First Choice Business Brokers

www.yogelbusinessbrokers.com

This article is intended for general educational purposes. Transaction timelines, financing requirements, legal obligations, and closing procedures vary depending on the business, deal structure, and applicable laws. Consult qualified legal, tax, and financial professionals regarding your specific transaction.

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Insights

Insights for Owners & Buyers

For Buyers

Looking to Acquire a Business?

Tell us what you're looking for and we'll send over details on our Buyer Program.

Free and confidential. You'll get an email right away with a link to the program, and Rochelle or Zach may follow up personally.

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